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Word: gimmick (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...arriving evacuees with a burger and a Coke as they set foot on American soil in order to introduce them as quickly as possible to what the hamburger chain's publicity men call "the American way"; to Air Force officials the idea seemed a bit like a publicity gimmick...

Author: /time Magazine | Title: Indo-china: Troubled Trips to Safety | 5/5/1975 | See Source »

...photographers in The Snapshot, time is fleeting and each image is an instantaneous moment within it. Gary Winogrand is a master of capturing the telling moment when human interaction is at its most explicit. Sometimes the result is too neat--one photograph is made by the simple gimmick of two men frozen in the similar act of pointing at the same unseen object. Others strike to the heart of interrelationships. One features the taut confrontation of mother and son on a city street. The kid's whining defiance and his mother's tired implorings cry out from the surface...

Author: By Sam Pillsbury, | Title: The State Of The Art | 3/10/1975 | See Source »

Writer Goldman and Director Forbes have done workmanlike jobs in pumping some life and even some entertainment into Levin's one-gimmick book, but they are somewhat at cross-purposes. Goldman sees an opportunity to satirize middle-class mores. He scores some good points by having his living dolls talk exactly like the female humanoids in TV commercials-fretting about the need for spotless floors and coffee that tastes fresh-perked. Forbes, on the other hand, sees an opportunity for serious suspense. Will Katharine Ross and Paula Prentiss, newcomers to Stepford, realize what is afoot in this...

Author: /time Magazine | Title: Cinema: Women's Glib | 3/3/1975 | See Source »

Loan Manager Noreen Lawless got together a list of unfilled menial jobs and began calling up her delinquent clients to offer them work. She had a lot of trou ble making people believe her. "They thought it was some kind of gimmick," she says. "They never had a bank offer to help them out before...

Author: /time Magazine | Title: The Nation: Cents and Sensibility | 2/17/1975 | See Source »

...gimmick is that anthropologists, after decades of following Margaret Mead to Samoa and Bronislaw Malinowski to the Trobriand Islands, have staked out new territory-the nonexotic cities and rural byways of the U.S. Indeed, scores of sessions at last month's American Anthropological Association's annual meeting in Mexico City were devoted to the problems and rewards of studying U.S. subcultures. These may range from Greek-Americans and company towns to female athletes and Appalachian snake cultists...

Author: /time Magazine | Title: Behavior: Studying the American Tribe | 12/23/1974 | See Source »

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