Word: gimmick
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Dates: during 1970-1979
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...could beat a particular teaching pro, and so he covertly arranged for the pro to be hired by a Florida club. Then Bobby would show up regularly and challenge the pro, making heavy side bets with spectators who were looking for easy money. When he loses at a particular gimmick, he drops it from his repertory immediately. With Riggs, it is not so much how you play the game but whether you win-and how much. And, much as he loves to play the high-rolling sport, he is actually a compulsive freeloader who mooches lodgings, meals, drinks and anything...
Partly it was whim-his gimmick...
...what Wells had predicted had come true. A world already in future shock either forgot him or patronized him. Cruelly, Lytton Strachey snobbishly noted: "I stopped thinking about Wells the moment he became a thinker." Not everyone did, however. As late as 1969, Michael Crichton took the basic gimmick from The War of the Worlds and turned it into the bestseller The Andromeda Strain. For millions of people, one Wellsian prediction, as headlined in the New York American in 1933, has yet to lose its Chill: H.G. WELLS VISIONS THE ENTIRE WORLD IN THE CLUTCHES OF ORGANIZED CRIME: SEES...
...worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime sportswear that emphasized soft, easy cardigan suits and jackets; fox-trimmed jackets and sweaters to go with classic sporty pleated skirts and big tentlike shelter coats. Gimmickry was no one's gimmick: even flights of fancy-veiled hats, ostrich-feather trims and dyed gold cobra coats-bespoke a hand of cool restraint...
Born on a Georgia farm, Harry J Gray studied journalism at the University of Illinois, won a Bronze Star as an infantry captain in World War II, and then, as advertising manager for a Chicago car dealer, pioneered the gimmick of having the dealer do his own radio commercials. One cold and icy night a decade ago, when Gray was a senior vice president of Litton Industries, he cracked up his motorcycle, fracturing a hip and a leg. Though laid up for eight months, Gray did not miss a day's work. Into a hospital room next...