Word: gimmick
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Dates: during 1970-1979
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...design is not just an innovative gimmick: it adds a crucial element of fun--something that the musical in its original version lacked. A production in the 1950s boasted a book by Lillian Hellman, lyrics Richard Wilbur, and music by Leonard Bernstein. But its cynical, pompous tone was almost totally out of touch with that of Voltaire's novel, a satiric classic that describes how a young innocent named Candide, whose tutor has taught him to believe this "the best of all possible world1," experiences an interminable and hysterical series of disasters that teach him to view life...
...sell a gimmick better than you can sell something very basic like we're trying to do," Glimp says...
...show's gimmick is its three anchormen, Frank Reynolds in Washington, Peter Jennings in Europe (Monday night it was London) and Max Robinson in Chicago (Monday night he did not appear). They anchor the broadcast because, as the advertisements put it, they are where the news is being made. The multi-anchor system attempts to capitalize on the television audience's presumed inability to concentrate on one subject at a time. The constant motion, supposedly, generates pace and action. The idea is a waste--anchormen rarely leave their offices, and their sole purpose is to introduce the film segments...
...Union leaders are beginning to change their minds. There's more interest being expressed now; there's a greater willingness to enter into experiments. By and large, union resistance relates to, one, a skepticism about management's goals and purposes--a fear that this is simply a gimmick on the part of the management to take advantage of the workers, and two, a fear that if the workers feel that they have a satisfactory life at work, there will be an erosion of loyalty to the union. I challenge both those arguments...
...think that since the union is a 50-50 partner in the development and implementation of the program, I have no concerns about it being a gimmick. It's for real. Secondly, experience indicates that where the programs are in effect, the workers seem to have a greater loyalty rather than a lesser loyalty, to the union, although I must say, also, that they have a greater respect for the management--as the case should be where the management is treating them as adults...