Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...strike it rich with his latest gourmet grotesquerie: lollipops flavored with jalapeño peppers. So far, he has sold 5 million of them, at a nickel a pop. Oilman J.W. Bowen of Odessa, Texas, gave away 4,000 of the suckers at a convention. "It was a gimmick that really worked," says Bowen. Chevron Chemical Co. has ordered 1 million, with advertising slogans printed on the wrappers. Lewis already has plans to expand-into jalapeño ice cream this spring...
PETER SELLARS has stroked a bold production of Antony and Cleopatra in the ghostly waters of Adams House Pool, with frigid temperatures and floating death cooling the flames of Shakespeare's most passionate tragedy. Not that it isn't lively--Sellars sustains the initial gimmick with scene after scene of slapstick splashing and general mayhem, but balances his off-the-wall antics with a sound sense of the appropriate; invention almost seems subordinate to the text. If it frequently resembles a circus, it is an indisputably Shakespearean circus, the Bard doing breast-stroke, the actors barnstorming with the kind...
Times executives have complained that the New Jersey courts never held a hearing to show that the defendant needed Farber's notes. "I think this is a new legal gimmick," said Times Executive Editor Abe Rosenthal last week. "You try the press. You turn attention away. By the time this case was over nobody remembered what it was about; everybody was talking about Farber...
Almost every moment in the script rings false. Why do the lovers scrupulously avoid each other 363 days a year? For no reason other than to preserve the writer's one-set gimmick. Why do the adulterers profess so much affection for each other's spouse and kids? So that old-fashioned audiences won't be too threatened by the couple's yearly transgressions. Slade is a classic practitioner of the have-your-cake-and-eat-it-too school of Broadway dramaturgy. He seems to be saying that a carefully circumscribed adultery will actually improve...
Come to think of it, who needs a gimmick anyway? There's always something at stake, and The Game's crazy tradition could very well dictate a spectacular finale on Saturday...