Word: gimmick
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Dates: during 1970-1979
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...gimmick. All you need is a gimmick to give the Harvard-Yale game its annual place of ambiguity in college football lore. Not an issue (though a bunch of clench-fisted students shouting "Harvard Out Now" when the Crimson is fourth and ten at its own one yard line might be interesting). Not even a diversion (A. Bartlett Giamatti stricken with salmonella poisoning in the third quarter? Nah, too messy...
...gimmick it is. Why should the band be the only entertainment? Let's make the whole thing sophisticated humor in shoulder pads. Theater of the Absurd in an unquestionable ancient setting. It all starts with one phone call...
John W Sears '52, Republican candidate for Massachusetts State Secretary, last night accused his Democratic opponent James Michael Connolly of using a "gimmick issue" in his campaign...
...There are differences between us on issues" Sears said, "Connolly doesn't have to use this gimmick...
...agitprop theater, the theater of propaganda and persuasion, Every Good Boy is a conspicuous success. By other dramatic standards, however, it is less satisfactory. Stoppard has always depended on gimmicks, but in his best work, like Travesties (1975), he has used them as a starting point to develop characters and situations. In Every Good Boy the gimmick has taken over, and the play ends where it began, with a brilliant conceit waiting to be developed...