Word: gimmick
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Dates: during 1980-1989
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Colorization is the gimmick by which a computer and an "art director" team up to apply color to an old black-and-white movie. The colorizers, to their credit, have few pretensions. The idea is to make money. "People don't like black and white," says the president of Colorization Inc. "When we color it, they...
...SwedishAmerican Hospital in Rockford, Ill., is offering a clever gimmick to lure obstetrics customers: Dial-A-Dad, a service in which beepers are given to expectant fathers so they can be paged within a 30-mile radius when mothers go into labor...
...Advertising Gimmick...
...unusual promotion was designed to attract depositors from outside Harrisburg (pop. 9,332), a depressed coal-mining town. The gimmick worked: the bank has received inquiries from as far away as Australia and the Soviet Union...
...more attentive than ever. When a New York filmmaker boarded the 9 a.m. shuttle to Washington carrying a half-eaten sandwich, an attendant exclaimed in mock horror, "Don't tell me you brought your own bagel?" Behind her lay rows of orange bags bearing the Eastern shuttle's latest gimmick: snacks...