Word: gimmick
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Dates: during 1980-1989
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EDUCATION: Want to get into college? Get a gimmick...
...lesser hands, it might have been called gimmick literature. But there is a high purpose behind Look! Look! Look! (Greenwillow; $12.95). Regularly, a small window is cut out of a page. Peering through it, readers may see the crown on the Statue of Liberty, or the side of a briefcase or a mysterious red eye. The pages that follow reveal the whole photograph and provide some astonishments. The eye turns out to be rose petals. The briefcase is an elephant's tail. The crown is the center of a carousel wheel. Tana Hoban's pictures tell a double story...
Leveraged buyouts seemed like a small-time, unglamorous financial gimmick when KKR began hawking them on Wall Street in the mid-1970s. But the arrangements were an immediate hit with managers who saw the wisdom of taking their companies private to escape corporate raiders. LBOs were also a boon to promising firms that wanted to grow outside Wall Street's harsh spotlight...
...globes are awkward to carry around. And no matter what gimmick is used, drawing the surface of a sphere on a flat plane results in distortion. Anyone who tries to flatten the whole peel of an orange can imagine the difficulty. The features of a globe cannot be transferred accurately to a flat map. If the shapes of continents are correct, the sizes are wrong; a system that is accurate at the equator is hopeless at the poles...
...year, citing profit opportunities in the New England market. Then the Coop entered the fray by opening stores on some of the highest-priced real estate in the city (Kendall Square, Longwood Ave., and Federal Street) and expecting to cash in on the market. But the Coop lacked any gimmick to attract shoppers other than high prices and a socialist-sounding name...