Word: gimmick
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Dates: during 2010-2019
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...Ameritrade's daily average revenue [producing] trades rose 17% while Schwab's fell 2%, said Michael Hecht, an analyst at JMP Securities, in a recent note. "We were the one shop that had simple, straightforward, transparent pricing - one price point for all clients and there's no gimmick to it," says Tomczyk. "Clients don't like it when think they have one price and wind up getting nickeled and dimed to death. We set a price point and that's what the price...
...gimmick is that Beth, having seen Nick with another woman at the wedding reception, gets squiffed and wanders outside to a Fontana de Amore, where local legend instructs visitors to wish for love by throwing a coin in the water. Graybeards will recall Rome's Fountain of Trevi as the romantic trigger for the plot of the 1954 Three Coins in the Fountain; Hilary Duff honored the tradition in The Lizzie McGuire Movie back in 2003. When in Rome invents a corollary legend: that if you remove a coin from the fountain, the person who put it there will instantly...