Word: gimmick
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...American Cancer Society organized the national "smoke-out" as "a public city gimmick," to urge smokers to pledge not to smoke for one day in the hope that they would realize their potential to stop permanently, Cheryl Zusman, director of the drive in Massachusetts said yesterday. She added the response was "over-whelming...
...JULIA's strengths much outweigh its flaws. Although Zinnemann occasionally lapses into such cliches as juxtaposing plush hotels with Nazi terror to make statements about inequality--a gimmick that should have gone out with War and Peace--his direction is usually sound and the cast generally rises above any momentary awkwardness. To some, Lillian Hellman is a heroic cult figure; to others she is a commercialized martyr. In Julia, though, she is simply human, retracing in her memory a cherished portrait...
...check printed on dark red paper? That bright idea is not some new Christmas Club banking gimmick but an imaginative scheme for making a little money and protecting the confidentiality of personal banking records at the same time. As a two-year federal study into the abuses of privacy showed earlier this year (TIME, July 18), the microfilm records kept by banks of all the checks written by their customers are being made available, not only to the FBI and the Internal Revenue Service but to an army of local and private snoops as well...
Tureen sees the incorporation as a case o white greed cloaked under ostensible white magnaminity. "It was a gimmick--the whites tried to patch it up as a move to help the Indians and then they rip off the Indians' land. It wasn't terrible then, but it set off an inevitable process. Now the Indians don't control the town...
...weary of watching their entertainment pages become newsprint versions of Times Square, and of being constantly outsmarted by porn princes. "They brought it on themselves," says C.K. McClatchy, editor of the Sacramento and Fresno Bees. "We tried to police them, but it got too tough. They always had a gimmick." One theater, McClatchy recalls, submitted an ad featuring a woman singing into what appeared to be a microphone; it was a cleverly disguised penis...