Word: gimmick
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...just don't think this gimmick will work," von Stade said. "My own feeling is that Adams, Quincy and Lowell don't send many students over...
...Horgan hangs a portrait of Nixon over Mostel's bed, and cuts away to it throughout Mostel's transformation. This isn't funny. It's just another gimmick to make the theme of political conformity seem more relevant to us. We're not such thick-skinned rhinos that we need such pointed, heavy-handed reminders...
COREA's strongest point is persistent use of the synthesizer as an extension of the piano, rather than as a gimmick. He uses it without wasting its potential and also without abusing it. But the core of any discussion of the man is his range. Corea absorbs and transmits ideas on the run. "Captain Senor Mouse" had that Latin infusion of style and tone, a lightness of attack and a notion of exploration. The feeling, finally, is that his piano work was nothing more than a dance through a field of potential notes, with stops at notes chosen randomly...
...affair would never happen were she otherwise. For Simon with his connoisseur's bachelor pride and his crook's cool, is sexually antique. He goes after her like a bullfighter (or the bull) with every gimmick going in the old sexual catch business. He feeds her the lines he figures she wants to hear: "I wouldn't insult a woman by proposing," and the sticker, "A woman is a man who cries." (What instincts.) Which is what--the brute man that he is through and through--she finally succumbs to. He gets his first handle on her heart when...
...bottoms," says William O'Connor of Adel Rootstein. The Houston department store Sakowitz & Co. asked D.G. Williams & Co. to mold the boss's wife, comely Pamela Sakowitz, in plastic. With the aid of photographs and sittings, Williams created a series of plastic Pams as a display gimmick for Sakowitz windows. Not to be outdummied, Gimbel Bros, requested a model of Heiress Sophie Gimbel; Garfinckel's in Washington, D.C., asked for their well-known fashion director, Sally Frame...