Word: gimmick
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...nasty and frightening sequence in the old house, with glinting carving knives, rivulets of blood and grinning, pasty ghosts from the past. This is saved, quite properly, for the last. But in order to get hooked by it, and through it to learn the movie's fairly intriguing gimmick, it is necessary to endure all the melodrama that goes before. Everything considered, it is too high a price...
Within spitting distance of Harvard Square, Barney's serves New York style steaks with New York style prices. The latest gimmick is a 10 per cent surcharge to cover the rise in food prices. On football Saturdays, there are hordes of alums--the type who prefer not to drink from a make-shift tailgate bar. Downstairs at Barney's serves excellent hot sandwiches and beer at more moderate prices...
...could beat a particular teaching pro, and so he covertly arranged for the pro to be hired by a Florida club. Then Bobby would show up regularly and challenge the pro, making heavy side bets with spectators who were looking for easy money. When he loses at a particular gimmick, he drops it from his repertory immediately. With Riggs, it is not so much how you play the game but whether you win-and how much. And, much as he loves to play the high-rolling sport, he is actually a compulsive freeloader who mooches lodgings, meals, drinks and anything...
Partly it was whim-his gimmick...
...what Wells had predicted had come true. A world already in future shock either forgot him or patronized him. Cruelly, Lytton Strachey snobbishly noted: "I stopped thinking about Wells the moment he became a thinker." Not everyone did, however. As late as 1969, Michael Crichton took the basic gimmick from The War of the Worlds and turned it into the bestseller The Andromeda Strain. For millions of people, one Wellsian prediction, as headlined in the New York American in 1933, has yet to lose its Chill: H.G. WELLS VISIONS THE ENTIRE WORLD IN THE CLUTCHES OF ORGANIZED CRIME: SEES...