Word: gimmick
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...with extractions and appears totally transported as she pulls out the organ stops. Wicked, Wicked is so obstinately mundane that it takes a while to decide whether Miss Denver's presence was meant in a spirit of fun or whether, like those split screens, it is just another gimmick. Finally it becomes clear that she is there for laughs, although by that time it is also apparent that the movie is hardly worth making...
Striptease is the best and also the shortest of the three plays. For unknown reasons, two strangers suddenly find themselves trapped in a single room, and in between rationalizing their behavior, they obey the directions of a gigantic hand, which gestures to them to remove their clothes. The gimmick alone is clever, and Mrozek, with a fine sense of the dramatic, skillfully brings out the contrast between the feeble human discussions and the powerful silence of the Hand...
...PLAY is more than just a gimmick. Mrozek expands on the absurd situation with dialogue that is eerie because of its casual tone of day-to-day realism. In the short time we spend with them, we develop definite feelings about Mr. I and Mr. II. Through their comments, even the Hand acquires a distinct personality ("Somebody's fingernails could use a good cleaning, if I may venture an opinion," comments...
...athletes are competing for money. But official approval matters little to the I.T.A.'s shrewd creator, Mike O'Hara. He plans a North American tour of 18 meets over three months, and he is interested in future gates rather than old statistics. He will even try gimmick events such as coed relays and celebrity races in each meet to supply a change of pace. "You've got to keep people jazzed," he says...
...Douglass Wallop (The Year the Yankees Lost the Pennant, The Good Life) has created an amusing if implausible scoundrel and a book that makes suitable summer reading on those winter flights to Miami or points south. The problem with Howard's Bag is how to teach an old gimmick new tricks. With preposterous ease, Howard's truth-loving new secretary catches on to his secret and converts him to her own uncomfortable creed. The reformed sinner sets off to attack conventional hypocrisy, instead of trading on it as he used to. The author apparently intended a series...