Word: gimmick
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...strange gimmick was merely a Dallas variation on schemes that have rewarded depositors with toasters and transistor radios. Tellers are busily handing out shotguns, presumably with instructions not to load the guns until safely outside...
Well, as Miss Mazeppa told Gypsy ya gotta have gimmick, and Godspell's gimmick is to pretend that Christ was under thirty when he died. At least that's the way he acts in this "musical adaptation of the Gospel According to St. Matthew," which comes complete with theological endorsement by none other than Harvey Cox. Godspell's Christ is part clown, part mime, and an all-around song-and-dance man. His is not to tread the weary way of the Via Dolorosa but to hoof instead down the memory lane of Tin Pan Alley...
...gimmick was so successful that last July Hunt-Wesson launched something called the National Children's Forest-a tree would be planted in one of three national forests in the name of every moppet who mailed in a label from any of nine of the company's most popular products. In three months the company received 173,000 requests, and the response shows no sign of flagging. Cost to Hunt-Wesson could reach...
Black Comedy--as you may now have guessed, it's the winner of the two--is also based on a single gimmick. But, in its case, the gimmick begs to be told. Premise is: Brindsley Miller, a mod young sculptor played with vigor by Pope Brock, is expecting a visit from Georg Bamberger (John Archibald again), richest man in the world (and not a little like Howard Hughes), who just might buy one of Brindsley's sculptures, thereby permitting the sculptor to marry his fiancee, whose father is also expected to drop in before evening's end--WHEN--the lights...
...situation comedy has long been the most outlandish and outmoded of the television genres. No man is Gilligan's Island. Whatever network programming vice presidents think, there is a difference between a fantasy classic like Peter Pan and a Screen Gems gimmick show like The Flying...