Word: gimmick
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Travelers to London, Paris and Rome, for example, can now lock in (with $2.95) on a current Pan American promotional gimmick: tape-recorded walking tours of the cities (each narrated by a properly accented guide), as well as taped auto tours of the French and English countrysides. The tourist willing to lug a cassette player around Europe can wander the highways and byways for hours, all the while picking up inside dope like Montparnasse was a refuge for struggling artists like Ernest Hemingway and Scott Fitzgerald in the years following World...
...BEGINS to suspect that Ralph Nelson's interest lies not in the Indian at all. The Indian is just a fashionable gimmick. Nelson's out there determined to make a film; whatever fads the current climate demands he caters to. But in the process of raking over past history, he seems hardly to have faced up to a number of equally serious ethical problems his own film raises...
...COURSE, given that Love Story has about as much to say about Harvard as, say, the President's response to the Report on Campus Unrest, the whole gimmick was bound to backfire sooner or later. Arthur Hiller, the film's director, met with the only sincere applause during the pre-film festivities that followed Redstone's speech, when he referred to the whole evening as a chance to watch yourself in your own home movies. But though everyone strained not to miss a single bit of background action, and though the hockey boys applauded themselves extravagantly, precious little of Harvard...
...prick the eyes of an international public in the mid-'60s, a horde of fabric designers and window dressers moved in. Riley, along with other painters like Vasarely and Soto, became synonymous with Op art; and Op itself became, in the hands of its exploiters, a chic gimmick that could market anything from underwear to wallpaper. By the summer of 1965, it seemed that every boutique in the West had its own coarse versions of Bridget Riley's optical dazzle...
Four-In-One (NBC) is really four different six-week series. The first, subtitled "McCloud," features old Gunsmoke Deputy Dennis Weaver. The gimmick is that McCloud is a New Mexico marshal assigned temporarily to take lessons from the New York City police. Naturally he turns the tables, proving himself Manhattan's fastest gun, lowest tipper, and the lucky stud who stashes his boots under the sofa of the police commissioner's worldly cousin. It is all hokum, of course, but more entertaining than most of the competition...