Word: gimmick
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Early on the morning of September 24, military police entered the chapel and arrested Olimpieri. They took him to a Marine base and shaved off his moustache and goatee. That evening, Olimpieri accused the Divinity students of using him as a publicity gimmick...
...suggested that the feasible way to bring Nigeria to the bargaining table was "a diplomatic victory whereby Nigeria would be faced with the spectre of isolation." Was Wilson the man to bring off such a diplomatic victory? Replied Ojukwu: "I do sincerely hope that this trip is no gimmick and that he is genuinely out for peace. It is true that his previous actions do not justify this hope. Yet for the sake of Nigeria, Biafra, Africa and Britain, one can only hope...
...stories abound in the qualities that have made Wolfe's creator, now an active 82, one of the few detective writers with a wide appeal to the serious fiction reader. Stout serves up lean, lucid prose, masterly narrative construction, intricate yet gimmick-free plotting. To this may be added the flavor of what Ian Fleming called "one of the most civilized minds that has ever been applied to the art of the thriller...
...This would be a gimmick, something mirthful in many people's eyes," said Jeffrey Donner '70, chairman of the committee, when asked why he refused to let Levine run with Susan E. Kleinberg '72 of Comstock...
Although conferral of the seal is supposed to be based on objective testing of a product, Rosenthal's investigation found the award to be as much an advertising gimmick as a guarantee to consumers. The legislator contends that the main criterion for granting the seal is whether a manufacturer agrees to place his advertising in Good Housekeeping magazine. In fact, the Food and Drug Administration has seized as "contraband" for quality and safety reasons at least two products advertised in the magazine, and is reportedly investigating several others...