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Word: gimmick (lookup in dictionary) (lookup stats)
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This Friday East House will raffle off seven of its finest as "Valentine treats" to seven lucky men. While this raffle is meant as a cute gimmick to raise money for East House it reflects the reality of male-female relations in the Harvard "community" and in society at large. Is this our functional value--to be merely another raffle item--like a puppy dog or a television set? Or, for that matter, is it the role of men to purchase women as they would any other commodity...

Author: NO WRITER ATTRIBUTED | Title: NO MORE TREATS | 2/14/1969 | See Source »

Underneath this droll gimmick, however, is much more. Rosencrantz and Guildenstern are at the center of Stoppard's work, and they become its tragic heroes. Like Didi and Gogo, who bide their time with games of the spirit while waiting for the never-to-appear Godot, Stoppard's heroes devise their own games to endure the waiting for their Godot...

Author: By Frank Rich, | Title: Rosencrantz and Guildenstern | 2/8/1969 | See Source »

Hollander returned the favor by coming pretty much as he was too - blue velvet jacket, white silk shirt with ascot, bell-bottom trousers and long hair. To him, that kind of dress is no mere gimmick: "I feel hypocritical in tails, it's just...

Author: /time Magazine | Title: Pianists: Rebel in Velvet | 2/7/1969 | See Source »

...first voyage to the moon also bore the imprint of two farsighted Presidents: John F. Kennedy, who exhorted the nation to "set sail on this new sea," and Lyndon Johnson, who in more prosaic language insisted to Americans that "space is not a gambit, not a gimmick," but a realistic challenge that could not be evaded...

Author: /time Magazine | Title: Nation: MEN OF THE YEAR | 1/3/1969 | See Source »

...Tony Martin lost heavily. An investigation by the FBI followed, and last week five players in the games (two real estate developers, an art collector, an investor and a professional card shark) were found guilty on 49 counts of conspiracy, face sentences of from five to 130 years. Their gimmick: to station a confederate at a ceiling peephole in the Friars' card rooms; the "peeper" would then transmit electronic signals about opponents' hands. But was it necessary? Not really, said Martin. "I'm a pretty poor player anyway. My wife beats me all the time...

Author: /time Magazine | Title: People: Dec. 13, 1968 | 12/13/1968 | See Source »

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