Word: gimmick
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...Woroner's joy at the success of his gimmick is equally unrestrained. Next September he will broadcast a play-off tournament between the "16 greatest college football teams of all time." In 1970, in conjunction with National Football League Films, he plans to stage Friday-night games between pro football teams. Also in the works is a project to animate still pictures of boxers so that the computerized fights can be moved to television. "And we could do more than sports," says Woroner. "Much more! Wars! Hitler's Germany against the Roman Empire! Napoleon versus Alexander the Great...
...some desperation, Humphrey even offered to finance an hour's television debate. Nixon put out the word that the maneuver was just a gimmick and "the issue is closed." He explained that he was reluctant to debate Humphrey solely because George Wallace would legally have a right to share the platform, and he did not want to give the Alabama racist a boost. It remains a question, however, whether Wallace would have a right to appear if another candidate paid for the air time. Still, a great many voters believe that Nixon should debate this year, just as Johnson...
Cream reached its zenith at a time when most rock records were being overloaded with extramusical paraphernalia. Some of the finest groups like Country Joe, the Stones and the Airplane had sold their souls to the electronic engineers and the gimmick was the thing. Cream never once departed from their musical idealism, never resorted to Sargeant Pepper effects. They leave, as they came, musicians of the highest integrity
...something of a stunt when British TV Director Philip Saville went to Denmark's Elsinore Castle to make a television Hamlet, starring Christopher Plummer. Going to Greece to film Oedipus the King in an ancient amphitheater is also a gimmick, but it has paid off better. The stones of the theater at Dodona and the sere Greek hills behind them grandly evoke the atmosphere in which Sophocles himself saw his great tragedy performed. The local peasant faces among the extras give an authenticity to the hoi polloi that makeup men could never have managed...
...Republican posture towards discontented students and Gerald Ford's enthusiasm for a political gimmick to solve student aid problems seem to indicate that a Republican government would not share the Democratic Administration's desire to maintain an independent educational system open to students from middle and lower income families. In education, at least, it's hard to believe Nixon...