Word: gimmick
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...thought that Johnny Carson is too cheap to buy water skis. It's just that his producers thought the gimmick of using two guys instead of two skis was too good to pass up. Which explains what Johnny was doing skimming around on the rib cages of two skiing champs, Dave Dershimer and Joe Powroznik, while filming his first TV special, "Johnny Carson Discovers Cypress Gardens." The great Carsoni, who has not been water-skiing for nearly twelve years, even did his opening monologue riding around the lake on the shoulders of two skiers before they dumped him unceremoniously...
...eleven seconds, making it the longest single the Beatles have ever recorded. At the end, a swatch of melody is repeated by an orchestra and chorus for nearly four minutes while the Beatles vamp and shout over it. It is a fadeout that engagingly spoofs the fadeout as a gimmick for ending pop records...
...endless, bottomless, sideless, and its cost is unquestionably affecting the problems in our cities." Another night, White Radical Saul Alinsky, in sympathy with black callers, blasted the Job Corps as a "payoff to stay quiet" and categorized much of the rest of the poverty program as "a public relations gimmick...
...worry that people may think you breaking instruments is just a gimmick? Daltrey replies, "No, I'm not worried if they think that. It is a gimmick." Townshend--"I get frustrated. I don't have as much talent as Clapton or Hendrix but I can conceive of things that I can't play that they could play but would never be able to think of. So I break my guitar." There is more to their destruction than even this. Sit through one of these acts...
...Dreadfuls seem to be deliberately outrageous, it is because they are. The gimmick game is called "brand recall," and the ground rules dictate that the only ads that anybody remembers are the very good and the very bad. Pretty good does not count. Quick: Which airline promotes its baggage service by shipping its pitchman in a crate with his head sticking out? Everybody remembers greasy kid stuff, but what stuff is supposed to be superior? Which TV manufacturer, to prove that all its money has been poured into developing a better set, shows its board of directors in their undershirts...