Word: gimmick
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...anything stereotyped," Ben Sacks keeps insisting. As a showman, he seems to have taken the advice of the three jaded strippers in Gypsy--namely, you've gotta have a gimmick if you want to get ahead. While the Sack Theatres are basically fairly conservative establishments, they are not above a few well chosen publicity stunts...
Love Is Blue is concocted according to an entirely different recipe. Its rocking rhythm cradles a plaintive, folklike melody swathed in lush strings and horns. It is an all-instrumental number, the first to become a bestseller since 1963. And it is practically gimmick-free, which may account for its unusual staying power at the top of the charts: this week in Billboard the single release ranks as No. 2 after five weeks in the No. 1 slot, where the average tenure is only a little more than two weeks. The album containing the song is still No. 1, outselling...
...seems that some time between Da Vinci and World War II, the idea of a single candidate for "Man of the Year" has become impossible, presumptuous, and a little bit of a gimmick. The complexities of modern civilization indicate the diversity and richness of a Barnard in medicine, the Beatles in music, possibly a "Leary" Johnson in politics, and a Paul in peace. Is there a man who stands for all of these...
...totality, understanding instinctively how each shot relates to the film as a whole; a competent director of narrative films like Michael Curtiz (Casablanca) plans shots with relation to the entire scene. Nichols, however, cannot plan past a given shot, and although a frame may contain an effective gimmick, camera angle, or background detail, the scenes themselves are purposeless and disconnected, largely due to awkward and self-conscious editing...
...employed by the Peace Corps. It is the reason that so many of them distrust our organization, remain skeptical of its rhetoric of generosity. They read, for example, that we are part of an Alliance for Progress that they have begun to regard as a State Department gimmick. They see us working side by side with other officials of the US government to accomplish programs, which are in the view of many Latins, part of the US' world wide struggle against Communism, not a genuine desire to help poor nations...