Word: gimmick
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...corporate income taxes, amounting to $4 billion plus, faces serious challenge. If it fails, the real deficit will grow. Also in doubt is his plan to sell another $5 billion in "participation certificates"-shares in Government-held mortgages and other obligations. To many members of Congress, this is a gimmick to hold down the budget size. And there is no assurance that the private market can absorb this amount without contributing to a new credit shortage...
Tame Lion. Offstage, no project or gimmick was too daring, too dangerous or too absurd for her. She took up sculpture and painting, the piano and writing, pistol shooting and fishing, ballooning and alligator hunting. She went down into a Pennsylvania coal mine, kept a tame lion in her house, and-though she claimed vehemently that she opposed capital punishment-attended a hanging in London, a garroting in Madrid and two beheadings in France. "If there's anything more remarkable than watching Sarah act," observed one admirer, "it's watching her live...
...response to the clamor abroad, President Johnson recently appointed a committee headed by his science adviser, former Princeton Chemistry Professor Donald Hornig, to consider what the U.S. might do. That, fumes Basil de Ferranti, managing director of Britain's I.C.T., was merely "a clever public relations gimmick." Italian Foreign Minister Amintore Fanfani proposed a ten-year "Technological Marshall Plan," but he has not yet spelled it out. Short of U.S. companies giving away their trade secrets, it is hard to see how the U.S. could provide much effective help. It could assist in small ways, such as training executives...
...idea for writing the letter grew out of a debate at the annual congress of the National Student Association last summer at the University of Illinois. First drafted in September, the letter was not sent during the fall so that it would not seem "an election gimmick...
...country's truck drivers, to be sure, are still so loyal to him that they recently raised his annual salary to $100,000 and approved a succession gimmick aimed at putting him back in the driver's seat as soon as he has served his time (21 years if he wins parole). And some trucking employers are admittedly anxious for his early return; only Hoffa, they are convinced, can keep his men in line. Indeed, Detroit's Teamsters staged a 24-hour walkout last week in protest against the Supreme Court decision, forcing Hoffa to rush home...