Word: gimmick
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...result of the conference, which grew out of proposals from the Philippines, South Korea, Thailand and South Viet Nam. No sooner was the meeting announced than it came under a withering crossfire of criticism. Moscow Radio dismissed it as "a propaganda stunt," the G.O.P. as a political gimmick. In one of his less becoming sneers, Senator William Fulbright dubbed it a meaningless palaver among "a cozy little group of our boys...
...than an LSD trip. I applaud TIME for daring to like Rudolf Bing and the beautiful new Met [Sept. 23|. It is the latest chic to find the Met somehow appalling or worse, mundane. It is gaudy (so are diamonds). It panders to popular taste-Chagall, really! It is gimmick-run, unexciting, blah, blah, blah. One wonders what could possibly have pleased its critics. But then, who cares...
Family Line started out as a ratings gimmick, but the series is nevertheless as true to life as the FCC's rules will allow. The wilder obscenities are excised, but not the wilder shouts of protest. "Best way I can sum it up is this," says one bitter Negro youth, in a psychodrama about his failure to get a job: "If you're Protestant and white, you're happy and free; if you're black, you stay back just like me. I get so sick and tired of this damned line about equal opportunity...
Friday night offered a "Battle of Music" featuring a fiddle contest, blues cutting, ballad topping, and gospel battle. This gimmick consumed a great deal of musical time and allowed Dorothy Love and the Gospel Harmonettes and the Swan Silvertones, led by Claude Jetter's beautifully controlled falsetto, only two songs apiece. The Gospel Harmonettes sang again Sunday morning but the Swan Silvertones left immediately for a revival in Belglade, Florida...
...people call the electronic pretesting gimmick "The Machine"-when they can't think of something worse. Chris Noel, who lost $20,000 in other TV offers while waiting for the machine's verdict, says bitterly: "It's one thing to have been a bad actress, which I know I wasn't, or to have someone like the producer tell me he didn't like me. But why should some jerk they dragged in off the street have the right to push a button and say whether or not I should play in the series?" Veteran...