Word: gimmick
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...Television Actress Inger Stevens and explained that the "wedding reception" was cooked up to "celebrate" Inger's "marriage" to a "Congressman," played by William Windom on The Farmer's Daughter. The show's producers had promised the sponsors that they would come up with a publicity gimmick, and that was Perle...
...fiscal 1965 sales: $916 million). As the first of what will ultimately become a whole family of copiers, Litton introduced the desktop Roy fax 7, which spins out seven dry copies a minute, reproduces documents as varied as 51-in. invoices and 362-ft. seismographic tapes. Introducing a tantalizing gimmick, Litton plans to install the machines for nothing, make its money by selling zinc oxide-coated paper for them at 4? per letter-size sheet...
...gimmick is that the hero, Harry Palmer, comes on as a sleepy-eyed clod. The opening credits show him waking up, groping for his glasses, fishing around for his creased clothing, making coffee, and running an electric shaver over his face--all the morning rituals of a dull desk worker. Until he pulls an automatic out of the crumpled bedclothes...
...Last year it tried to resurrect an 1870 law that makes it a ten-year rap to deprive any person of his federal rights, but two Southern federal judges refused to apply the law in Georgia and Mississippi. The Supreme Court has also agreed to review the new Southern gimmick of giving Negroes "free choice" to attend white schools, while allegedly pressuring them not to. The court has refused for the fourth time to take a case involving Northern de facto school segregation-in effect, leaving Northern school administrators to remedy unintentional segregation...
...cannot, he has two choices. One is to allow an election, hoping for the best. The other is to use some gimmick of indirect elections, based on an electoral college system, to install whatever successor he chooses...