Word: gimmick
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Tocker says that "the world's largest manufacturer of bubble gum" ($14 million a year) got that way by totally dominating the promotional gimmick of enclosing five baseball players' pictures with every 5? slab of Baseball gum. With $5 binders, Topps persuaded more than 6,500 minor leaguers to sign over the use of their names and pictures under five-year contracts that became effective at $125 per year when the rookies reached the majors. By 1961, says Tocker, the Topps bubble covered more than 95% of all major leaguers, shutting out virtually all Topps's rivals...
...book's lago, lacks the flawed strength required for the role. He is just not very interesting, and when it is revealed that he hates Stamper because he once slept with Lee's mother, the reader does not care enough to believe or disbelieve the gimmick...
Burdick's new gimmick-true to their science-fiction ancestry, these novels usually require a gimmick-is the ominous threat to democracy posed by computers, which, he maintains, can tell politicians exactly how to manipulate the inertness of voters to win national elections for sure...
...Scoffer thinks of exams and papers as jousts between himself and the grader. He tries to please the grader, to "psych him out," to catch his fancy with a gimmick. A typical Scofer ploy is to make a highly improbable comparison: "What Charles Dickens has in common with Channel...
Some Cliffies have objected that students would do better to send a personal contribution to the feedom movement instead of participating in a "gimmick," which only supplies SNCC with 50 cents for each fasting girl. But the fast should not be regarded as an alternative to an individual donation; anyone who wishes can give to SNCC on his own. Rather the fast provides a convenient channel by which many students--some of whom might not have otherwise given--can make a small personal sacrifice in order to aid the civil rights cause. Furthermore, the fast itself should be a significant...