Word: gimmick
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...what they want," say the undertakers, and it is a point well taken. Fortified with the deceased's insurance money and sadly out of touch with the spiritual traditions of the past, many Americans search for comfort in the face of death by conspiring with the technicians and gimmick merchants to pretend that it hasn't really happened. This is their right. But it is wrong that anyone who wants to buy a plain wood coffin no matter what kind of car he drives should feel that it is disrespectful of the dead...
...like a mustard plaster, is a wad of 80,000 yen. Junpei prefers to live by his wits instead of his money, and hits the road to put the touch on all who cross his zigzag path. On his travels he encounters Komako, a female swindler with a grisly gimmick: she begs by posing as a Hiroshima maiden, although her scars are really from a childhood encounter with a fireplace. "My white corpuscles decrease daily-sometimes I swoon from anemia," she says with a pitiful passion. But she has to use sweet-potato moonshine, rather than a sob story...
...legislation-but would love to blame the G.O.P. for failure. Late last week, in a scathing speech to a Republican group gathered at Hershey, Pa., Ike said: "To Republicans, 'the rights of men' is a living doctrine. To our opponents, it is a campaign catchphrase, a political gimmick to be cunningly exploited as part of the great mosaic which presents a public but deceitful image, known far and wide as concern for the common man-protection of the poor-champion of the people...
...Government began keeping an eye on Eros after 25,000 letters poured into the Postmaster General's Office complaining about the magazine's oversexed promotional pamphlets. Ginzburg "used every publicity gimmick in the book to almost force us to ban it," said one official, even down to mailing the magazines from towns like Intercourse, Pa., Middlesex, N.J., and Blueballs, Pa. Finally the Justice Department haled Ginzburg into the U.S. District Court in Philadelphia on 28 counts of mailing obscene matter-the winter issue of Eros, a newsletter of current events on the sex front called Liaison...
Behind U.S. efforts to sell MLF was the ill-concealed fact that military Washington does not really believe in it either. Privately the Pentagon considers it at best a gimmick to postpone "proliferation" of independent nuclear forces to other nations, which it wants at all costs to prevent or delay...