Word: gimmick
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...Whereas Romney dedicated himself in Massachusetts to "full equality for America's gay and lesbian citizens," he now describes himself as "a champion of traditional marriage." As a candidate for Governor in a state known as Taxachusetts, Romney dismissed the idea of an antitax pledge as a gimmick and refused to sign it; as a G.O.P. presidential contender, he was the first in the 2008 field to put his name...
...taping, which the Food Network invited 95 undergraduates to watch, was part of a gimmick in which Flay surprises a chef in an area in which he or she is an expert—in Chang’s case, sticky buns—and challenges the chef at his or her own game...
Though abortion activists are portraying Gonzales v. Carhart as a tragedy for reproductive rights, their alarmism may be a fundraising gimmick rather than a symbol of genuine concern for the Court’s decision. The PBA Ban Act won’t even dent abortion numbers, and Roe appears more like truly settled precedent than ever before. So the pro-choice crowd can dry their tears; abortion in America is alive and kicking...
...worse, who produce outrightly sexist and ignorant rants. These undergraduates were hoping instead for a retired celebrity from the world of business or government: full speed ahead from the pages of The New York Times to Cambridge, Massachusetts! And all the better if the new president has a gimmick, for these are the sort of kids who were utterly delighted when former University President Lawrence H. Summers would autograph their dollar bills beneath his signature as Secretary of the Treasury. Thank goodness Harvard doesn’t work like that, at least not all the time. It remains an academic...
...with a pint of Chunky Monkey and “Sex and the City” DVDs, personally addressed Valentines arrive in their mailboxes. Excited by the prospect of a secret admirer, they open the cards—only to discover that they were taken in by an advertising gimmick...