Word: gimmick
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...three years later. After hitches in the automotive, aircraft and diesel engine manufacturing divisions, he took over Pontiac in 1956 when it was looked on as a car good only for maiden aunts. Knudsen ripped off Pontiac's traditional chrome streaks, pepped up its engine and gave it gimmick features ("wide track." split grille). Result: while other medium-priced cars continued to slide, Pontiac jumped from sixth place in sales into a fight with Rambler for third. Knudsen's move to Chevy will give G.M. kingmakers a chance to measure him with the same yardstick they held...
Pointed at the Pockets. The newsletter dates from the 15th century, when a family of German financiers named Fugger began circulating a handwritten periodical throughout Middle Europe, thereby giving the gimmick a start. In 1918, when two Philadelphia journalists copied the Fugger example, they pointed the U.S.'s first commercial newsletter toward the pockets of the business community. The Whaley-Eaton American Letter is still published today, although its early success has long since been surpassed by Willard M. Kiplinger...
Target: The Corrupters (ABC) is another good crime show, dramatizing each week a different area of corruption (waterfront, highway construction). But the rest of the season's prodigious list of new crime shows are mainly 30-caliber bull. NBC's 87th Precinct began with a gimmick (the heroine of the initial episodes was the deaf-mute wife of a police detective) and will undoubtedly end on one-soon. Cain's Hundred (also NBC) has introduced Nicholas Cain (Mark Richman), onetime attorney for the mob, now bent on revenge for the mob murder of his fianc...
Last May, however, the Islanders gained a local disciple, named Joel Bartley, who was intrigued, thankfully, not by the desperate gimmick of Lionel side-cars, but by the size and quality of their cargo. Mr. Bartley owns the Square's Harvard Spa Luncheonette (in the past little more than a collection of odds and ends: a good part of a stationery shop, half of a grocery more, and just a truncated bit of a soda fountain). Reportedly, Bartley had been dissatisfied with this assortment of leftovers for some time; and a hamburg revival became his means for a change...
GARY: THE GUNS OF NAVARONE. Here, gents, is a war film that has absolutely, yes, absolutely, every gimmick you've ever longed for in a film about G.I.s-plus-Limeys v. them Nazis: U-boat chasing, cliff scaling, partisan risings, grim Yanks, suave Britishers, fanatical Greeks, detestable Germans (one nice German), broads, spies, traitors, explosions -- well, we mean, you name it, this flick has it. It also has Gregory Peck, David Niven, Anthony Quinn plus scores of ex-German general staff members. Evenings...