Word: gimmick
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...watched its sales suddenly jump. Last week Georgia Moon was selling in 20 states. "It shows," says Viking General Manager Sidney Witlen, "that in a business where 85% of the output comes from four giants, there is still room for a small distillery. All you need is a gimmick...
...Wall Street reaction was one of suspicion. By week's end A.M.C. stock was off one point. What the sellers failed to realize is that Romney cannot lose. He pays nothing if sales, down slightly in December from November, do not increase at least 10%. But if his gimmick makes them rise above that, the profit on the extra cars sold will more than make up the rebates...
...about a doomed patient, concludes it is he who is doomed and makes wheelchair preparations for dying, death and burial. When this misunderstanding is cleared up, a new misunderstanding is quickly brewed: now Nancy Olson, Wayne's pretty wife, decides that all the wheelchair stuff was just a gimmick to cover up a love affair...
Conformity v. Individualism, however seems much less a theme than a mere gimmick, exactly as picturing the bride as the Sleeping Beauty seems facile fancy rather than vital symbolism. Whatever the play may thematically profess, much of it theatrically is just old Wilde in new bottles: the triangle, in A Woman of No Importance, of the rich peer, the unwed mother and their son. Laurents' play substitutes beach-house manners for country-house ones; it speaks a livelier lingo in a much less melodramatic voice, and its Mrs. Grundy sports a Southern accent. But even Laurents' "The weak...
More than a campaign gimmick to list prominent names for the candidate (which it is), the Scholars are an indication that Republicans will now make more use of academic advice--whether or not they credit the opposition with the idea. Regardless of the outcome of Election Day, some similar group will remain in the GOP. Whether Fuller remains active on such an academic advisory board is another story. A one-time Democrat, he has aligned himself only with Nixon and not necessarily with the Republican Party. "If the Democrats come up with another platform like...