Word: gimmick
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Against this background, it is apparent that neither candidate's platform could substantially raise the farmer's buying power to the level which urban businessmen enjoy. However, one of them offers a gimmick which could very well reduce the grain stockpiles...
...Conformists, by Jack Wohl (P. S. Books; $1). Almost no text, pictures or humor: the gimmick is that colored balls, squares and triangles say things to each other. Orange ball to orange lump: "Tell me, Harriet, did you ever think of wearing a girdle...
...Question Man (Geis; $1.50), by Steve Allen. Another picture book, with a gimmick that grows rather old by the last page: answer first, then incongruous question to fit. Sample: Answer-"Butterfield eight three thousand." Question-"How many hamburgers did Butterfield eat?" There follows a picture of Non-Author Allen looking queasy...
Some of the gimmick productions are offensive, but they do not necessarily violate the author's spirit. They are possible only because Shakespeare is timeless. He says everything. Protestants, Catholics and agnostics claim him. So do aristocrats and egalitarians, optimists and pessimists. He is loved by the pure in heart...
...strikers' goals. But "civil disobedience'' is something else again. Branscomb firmly believes that whites and Negroes must equally obey the law-or face race riots. And at the height of the sit-in tension, Lawson told city officials: "The law has been a gimmick to manipulate the Negro...