Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...from being a gullible prey for the adman's every gimmick, the African checks into quality and price before plunking down his hard-earned money, can be fanatically loyal to a product once he is won over. But his sense of values, his different cultural life, and his ignorance of many Western habits all conspire to make him a customer to test the ingenuity of the Madison Avenue adman. Hut-to-hut market research, for example, does not seem to work. A recent survey for brilliantine among upper-income Nigerians ($280 to $1,400 a year) showed that...
...delighted," says one Canadian telemeter user, H. W. Wilcox. "We used to go to the movies about twice a year. Now we go twice a week and have all the comforts of home." Rare is the Etobicoke citizen who disagrees. Yet, despite the obvious novelty of the electronic gimmick, local moviehouses so far report no drop in attendance. And no one yet has reported a wayward child's spending too much money for shows the family cannot afford-a favorite prediction of pay TV opponents...
...often-used Murray promotion gimmick, said FTC, was to call people on the phone, give them a simple "quiz" such as: "Name two Presidents of the U.S. besides Eisenhower who were once generals." For the correct answer, the Arthur Murray studios handed out "$25 in free lessons." But all too often, said FTC, the lucky winner found that he had to buy a complete course to collect his prize. FTC also rapped the "Lucky Buck" contest ("Check your dollar bills. If any of the serial numbers contains a 5 and 0 you've got a winner"), and objected...
...gimmick was that man can endure momentarily many more g. than he can for even a few seconds. Severe though the players' jolt was, it lasted only 5/1000 of a second. Sponsors of the experiment were engineers from the Stanley Aviation Corp., which is building the escape capsule for the Air Force's new mach 2 bomber, the B58 Hustler. In these capsules the pilot will be fired out of the plane by an explosive charge, will get another jolt when the capsule hits the outside air traveling at supersonic speeds...
...olfactions" themselves - supplied from the "library of essences" compiled by "Osmologist" Hans Laube, who perfected the Smell-O-Vision process - are on the whole no more accurate or credible than those employed by AromaRama, but at least they don't stink so loud. Moreover, the gimmick is backed up by a witty script that at times owes as much to Don Miguel de Cervantes as it does to Scriptwriter William Roos. The Todd 70 Process camera is used to flashy effect, especially when it is mounted on a helicopter. And Hero Elliott is a remarkably sly and appealing comedian...