Word: gimmick
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...name on merchandise. As an actor, Robertson can hardly say heck with his hands tied, but he is probably the best horseman in television, and his shy. Sunday-go-to-meetin' smile provokes what an agent describes as "the sexiest mail in Hollywood." Gimmick: he draws his .38 with his left hand ("That's so's they can't git the drop on me while Ah'm shakin' hands"). Born in Harrah, Okla., Dayle LyMoine Robertson earned a Silver Star during World War II. At 37 he spends much of his spare time drinking...
...time, Lefty was as notable for its formal audacity as for its rabble-rousing radicalism; nowadays we are almost used to seeing more actors in the auditorium than on the stage, but Mr. Odets exploited his gimmick skillfully, and it still works. The stage at Agassiz represents the speakers' platform at a union hall, and the audience are supposed to be taxi drivers at a strike meeting. The house is infiltrated with agents provocateurs, carefully drilled by Mark Mirsky to keep up a running fire of grumbles, taunts, and shouts, and to bring the audience into the play by putting...
...their orders from punched paper tapes. Needing no human help, they eliminated the jobs of many human operators, but as compensation, they created jobs for mathematicians to put their instructions in the number language that their brains understand. Last week M.I.T. demonstrated a second step: it had developed a gimmick to dump the mathematicians...
...evidence of fix accumulated, one defendant already stood accused and convicted. That is the newspaper-puzzle gimmick itself, which, in its hot pursuit of quick circulation, has always been a highly questionable journalistic practice...
...sort of structure generated by this obsession, give the author a chance to display his marvelous dexterity in contriving all sorts of ironies and subtleties and stage effects out of the relation between Characters and Actors. He is an expert in gimmickry--indeed, the whole play is really a gimmick, a shell game with reality as the pea. Since he is only a clever intellectual prestidigitator, Pirandello may not deserve his exalted reputation as a dramatic master. But he is a strikingly individual play-wright, and in his way a brilliant one. Repertory Boston does right...