Word: gimmick
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...which has been relegated mainly to television, the other of which is being produced in equal quantity by contemporary Hollywood. This second species, of which Bad Day is an example, can roughly be described as some combination of the High Noon plot, and Shane ethos, and a gimmick...
...gimmick in the current film is Black Rock itself, a town bearing little resemblance to the standard farmer-cowman battleground. Black Rock is unusually homogeneous, "consumed with apathy," until the appearance of the outsider threatens the power elite and probes the town's collective guilty conscience. The suspension of disbelief called for is somewhat greater than usual, owing to the improbable economic and social set-up of the town, population circa twelve, all of whom sport neuroses of one sort or other. One day's exposure to the hero is all the therapy they need to set them straight, however...
...whose Tanganyika African National Union won every seat in last fall's election to the Legislative Council. A slight, soft-spoken man with an M.A. (history and economics) from the University of Edinburgh and the filed teeth of his tribe ("I found them a rather useful and amusing gimmick in college"), Nyerere is a comparative moderate who is willing to wait all of six years for independence from Britain, says of his own future: "When I make a great kelele [Swahili for disturbance], I am cheered to the echo. But when we take over the government, my troubles will...
...Inserted into Rule XXII almost unnoticed during the 1949 battle was a gimmick written by Georgia's Democratic Senator Richard Russell. It provides that Rule XXII's cloture provisions "shall not apply to any motion to proceed to the consideration of any motion, resolution, or proposal to change any of the Standing Rules of the Senate." Translation: there can be no cloture on any debate about changing Senate rules, including Rule XXII. It is the Russell Amendment that shapes the strategy of the attack against Rule XXII...
MacLeish's writing runs the gamut from the loftiest poetic imagery to colloquial vulgarisms. And he makes use of an effective gimmick for underscoring certain crucial lines by employing a celestial prompter over a loudspeaker, whose words are then delivered by the actor on stage; it brings to mind the old French dictum, "Un beau vers on peut entendre deux fois...