Word: gimmick
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...gimmick here, the Survey explains, is that the earth is not a sphere. The centrifugal force of its rotation makes it bulge outward at the equator. Since the oceans rotate with the earth, sea level follows the bulge. The Mississippi starts its journey 1,491 ft. above sea level at the latitudes of Minnesota. As it moves southward, its water feels more strongly the lifting effect of the earth's spin. Therefore, it can climb up the bulge, away from the earth's center. When it reaches the Gulf of Mexico, it meets the ocean, which has been...
...above), Soprano Callas rehearsed new productions of Traviata and Medea for two weeks with only occasional explosions of temperament. Both performances attracted capacity crowds, and Callas endowed both of them with the kind of artistry, witchery and passion that only she can convey. The Dallas Traviata used an intriguing gimmick by presenting the story as a long flashback, starting with Violetta on her deathbed visualizing the episodes leading up to her final illness. From the first curtain, when a soft light bloomed on the reclining Violetta, to the resignation of Dite alia giovine and the yearning of Parigi, O cara...
...judge from current plans, producers will be working the Oriental gimmick to death, bringing new East-of-Suez shows to town far into spring. "Damned if I can explain it," says Producer Irene Selznick, one of the few who has yet to find a place in the new Greater East Asia Co-Prosperity Sphere. "But it's good for international relations." Says Agent Rivers: "Sometimes it's all the great unwashed. This season it's Orientals. When this phase is over I'll be left on my tail...
...could turn on their AM radio as well as the TV set and, by placing them seven to ten feet apart, achieve an approximation of stereo sound. The experiment worked so well that ABC equipped 75 stations with the TV-radio rig, and NBC will try the same gimmick with the George Gobel show. Says a network man: "This puts a third dimension on the whole thing...
Irwin Shaw has taken Patate from the French of Marcel Achard, and he would be well advised to put it back. As a laugh show, this "New Comedy" suffers from a paucity of laughs. And since the script is not a gimmick adorned by gags, in the fashion of most American comedies, but a closely plotted dramatic whole, there seems very little possibility of its being rewritten and rescued by skillful gagsmithing...