Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Trolling tirelessly for support, White House-bent Senator Estes Kefauver switched from coonskins to Tennessee catfish, invited the Senate and the entire Capitol press corps to a fried catfish and hushpuppy lunch. Gimmick: two days later the statesmen and newsbeagles will chomp mountain trout as guests of Colorado's Democratic Senator John A. Carroll, vote to decide which fish is tastier. Not invited to the fish fries "due to the doctrine of separation of power": Trout Fisherman Dwight Eisenhower...
...about 600 miles, unofficially credited to the Lockheed X17. The first vehicle to make a really big stride into space will probably be a cheap, unstreamlined, unglamorous, four-stage job assembled out of familiar rocket hardware by Aeronutronic Systems, Inc., a Ford Motor Co. subsidiary at Glendale, Calif. Its gimmick: it will start at 100,000 ft. from a balloon...
...Double. Acting on his orders, Southern orators zeroed in on the jury-trial gimmick, forced New York's Emanuel Celler and other advocates into an uncomfortable posture of constant defense. Between speeches they clapped friendly arms around Republican shoulders, added private pleas to public petitions in behalf of the amendment. When the Southerners hinted that they could sniff 240 votes in favor of their amendment, Administration forces were flabbergasted and alarmed...
...purpose is to condition customers-recalling Pavlov's dogs which salivated at the sound of the dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry...
...hard time synchronizing their voices with the tape, and occasionally there are rests not written in the score before the tape picks up again after a piano passage. But gifted Composer Landowski. who has also written movie music (Gigi) and a prize-winning symphony, is sure that his gimmick can do for audiences what Paris' relatively expensive opera ($5.70 top) and France's second-rate provincial stages cannot do. Enthusiastic audiences all along his tour seem to agree...