Word: gimmick
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Despite all the new equipment, no drastic departure in TV reporting is planned. Says Newsman Chet Hagen (NBC): "In '52, the TV gimmick ran the newsmen. At these conventions the news will come first, even if we don't always have a picture to go along with it." Adds CBS Production Boss Paul Levitan: "There's too much emphasis on folderol-that's just the pad and pencil of the TV reporter. Our job is simply to report the news...
...Jesuit Gimmick. Heroine of the play is a guardian angel just released from the heroic job of keeping a movie queen out of hell. "Love was a game," she sings of her former charge. "Men were so tame/ Like Nashua she ran every race./Though in her prime She lost every time./ But she died in the state of grace...
...time the angel is in hot water with the mother superior for her angelic frankness. When Sister Angelica tells her to stop it, the angel complains: "Do you mean I cannot tell the truth in a convent?" No, says the sister. "Use mental reservation ... a gimmick invented by the Jesuits. Tell as much of the truth as you think advisable, and mentally reserve the rest...
...amazing thing about the ice gimmick, however, is that Button turns out to be the best actor in the show. He displays an earnestness that is just right for the part, and always seems perfectly natural. In addition, his singing voice is not at all bad, and of course his skating, though terribly cramped by the small rink, is always effortless and a pleasure to watch...
...program, Press Conference. The object of all attention: U.S. Attorney General Herbert Brownell Jr., invited by Moderator Rountree (at no cash fee: he got a 20-volume, leather-bound encyclopedia instead) to be the first of a series of key figures to be interviewed. There was a gimmick: Brownell was expected to make an important public announcement to kick off the show...