Word: gimmick
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...track large commercial airliners, flying 70,000 ft. up, 200 miles away. When rain clouds cut off the view of a distant airliner, the radar can switch to a special "circularly polarized" wave that is reflected differently by spherical raindrops and the metal surfaces of wings and fuselage. This gimmick makes an airliner visible even behind a rain cloud. Another gimmick makes the radar blind to all objects that are not moving, such as mountain peaks...
...Claude L. Yarbro, and the "much-praised spinach is one of the worst offenders." ¶ In Morristown, N.J., the Morristown Memorial Hospital installed a new device, aimed at giving unwelcome visitors, e.g., children under 14, a chance to be seen by and chat with patients from a distance. The gimmick: a special TV hookup that employs existing TV sets in rooms, a camera and transmitter in the visitors' room, and an unused local commercial channel...
...dabbles in low-cost opera in his home town of Baldwin, L.I. On the second point, though denying that the Delia Rocca-Prato appearance was planned, they conceded that The $64,000 Challenge will come on the air next month, replacing Sunday night's Appointment with Adventure. The gimmick: people who have written in saying they are just as good at opera as Della Rocca or at cooking as Marine Captain Richard S. McCutchen will be given a chance to compete against the experts for a prize...
...desperation, wiry, wily President Jim Carey of the International Union of Electrical Workers (A.F.L.-C.I.O.) last week tried a political gimmick. He persuaded Pennsylvania Governor George M. Leader and four other Democratic governors to propose a fact-finding board to study the major issues. Westinghouse refused to delegate responsibility for its contract to "outsiders." Instead, the company offered to let an accountant compare the terms of its proposed contract with the union's 1955 General Electric contract, make up any difference in benefits. While the differences were being ironed out at the bargaining table, management suggested, the strikers should...
...gimmick was given a new boost by Dr. Walter P. Blount, an orthopedic surgeon. He called for a revival of the walking stick, which he said prevents fatigue, lessens stress on the joints. To make canes more appealing, they should be outfitted with flashlights, umbrellas, bottles (although "hidden swords are no longer permissible...