Word: gimmick
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...miso-glazed black cod made famous by Nobu, but the Cheesecake Factory's best-selling miso salmon is only $18 and three times the size. "Why should that memorable food experience be limited?" asks Bob Okura, the Cheesecake Factory's corporate executive chef. Critics call the portions a gimmick; health policy experts call them a dangerous contribution to obesity; the Cheesecake Factory sees value, encouraging customers to make a second meal of leftovers. Overton loves the attention that celebrity chefs have brought to dining out, but there is no room for ego in his restaurants. The person in charge...
Such tactics seem condescending to voters: surely can’t the Bubbas spot a cheap gimmick...
...France at the moment. For an ambitious young person, it is a gloomy situation. I think that [ Dominique de] Villepin just went with his little trick, which is not going to solve the core problem. And I think that people realize that it is just another gimmick. If you are ambitious you want to be in a place where things are happening, where you can feel that there is electricity in the air. Paris is a big and beautiful city, but it does not have that electricity. BJORN KIETZMANN 25, political science student, Free University in Berlin It is admirable...
...sells and so Mitch Fatel’s new CD, “Super Retardo,” should too. Fatel’s chief comedic gimmick, as it were, is a reliance on a unique style of sexual comedy which rarely acknowledges tactful boundaries. He gets dirty right off the bat, riffing on internet pornography and moving from there to topics that include his favorite sexual positions and his love of vaginas. Part of “Super Retardo’s” somewhat limited charm is a function of its live recording; as the audience laughs heartily...
Hayes is often asked if acceptance isn't just a gimmick that would fail for those with serious mental illnesses. He usually responds by pointing to the studies in which ACT has been used successfully with psychotics. But one of the things that troubles me about ACT is the convenient plasticity that allows it to treat everything from schizophrenia to a chronic backache. Most psychologists slowly build research out from one or two disorders, but Hayes and his followers seem to be offering ACT as a sort of psychological Rosetta stone, a key for interpreting all interior events...