Word: gimmick
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...idol is only introducing his tribute to the band ("not only very wunnerful musicians but each one my very dear friend"), it roars obedient acclaim, and the band rise to their feet with the sulky air of men who know that they are only another man's gimmick. For Mr. Ray's gimmick is to affect a touching humility before the gifts divinely bestowed...
...Consequences last week moved to a new night and a new time (Fri. 8 p.m., NBC). M.C. Jack Bailey also decided that the only way to fight money is with money and this week will plunk down a $100,000 jackpot to outbid Question's $64,000. The gimmick: College Student Pat Morris, 19, after being hypnotized and told that she cannot leave her chair, will get the opportunity of picking up $100,000 from a table across the stage. If she can break the hypnosis and seize the money, it is all hers. Should Contestant Morris fail...
...TONTINE, by Thomas B. Costain (2 vols., 930 pp.; Doubleday; $5.95), is Author Costain's eighth novel, a Literary Guild choice for October, and may serve only one useful purpose: to popularize the fascinating gimmick referred to in the title. The tontine (rhymes with "on green"), a fad which keeps reappearing through history, combines the suspense of the $64,000 question with the finances of the pyramid club. In Costain's tontine, begun in England just after the Battle of Waterloo, people in each of eight age groups enter the setup at 100 guineas a head. The money...
...best of the good things- a round song called The Story of Alice-is done with the high-styled nonsensicality of a good British revue number. There is some of the same appeal in a song-and-dance fandango called Gruntled: the gimmick of the lyrics (ept, kempt, scrutable) is pretty old hat, but the general air and the wacky ballroom dancing are gay Among the sketches, there is a funny take-off of the current movie Marty and a fairly funny take-off of matinee ladies Two or three other skits, on such themes as Tennessee Williams and marriage...
...Ochsner's disillusionment with fluoridation of public water supplies adds one more illustrious name to the growing list of scholars in the health professions who see through the pretensions of this pseudoscientific gimmick and its salesmen. How you must have hated to admit it ! ... Phooey on opinionated, supercilious TIME...