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Word: gimmick (lookup in dictionary) (lookup stats)
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Quick to recognize a great political gimmick, Democratic national headquarters rushed out telegrams urging all party candidates and officials to visit ten homes and ask the residents to carry the campaign message to ten other homes. Within a few hours, telephones and doorbells were ringing across the U.S. as part of the final burst of political milling that was to end only when the voters clanged the last bell of the 1954's big political fight...

Author: /time Magazine | Title: THE NATION: Before the Vote | 11/8/1954 | See Source »

...Crimson Ghost, the gang leader had a special gimmick that enabled him to electrocute his followers by remote control (their heads disappeared in a blinding flash). Another villain was pushed out a window-his body spread-eagled for maximum shatter...

Author: /time Magazine | Title: Radio: The Children's Hour | 11/1/1954 | See Source »

Hansel and Gretel (Michael Myerberg) shows what the Machine Age can do to an old folk tale. Based on Engelbert Humperdinck's 1893 children's opera, Hansel is a 72-minute Technicolor production built around a new gimmick: electronically controlled robots with hands, eyebrows, and bodies that move...

Author: /time Magazine | Title: Cinema: The New Pictures, Oct. 25, 1954 | 10/25/1954 | See Source »

...like high-pressure or gimmick commercials," he continued. "They ought to conform to certain standards, and we want to have the right to reject them...

Author: NO WRITER ATTRIBUTED | Title: WHRB Will Pick Committee To Set Up Commercial Code | 10/7/1954 | See Source »

...have an unbeatable-a triumphant three-way partnership: wife, husband, company"). Others use such incentives as bonus vacation trips for entire families, in hopes that wives will keep their husbands working their darndest to win them. Last week the Clary Multiplier Corp., of San Gabriel, Calif., announced a new gimmick: a telephone-quiz contest for the salesmen's wives on how their husbands are doing...

Author: /time Magazine | Title: SELLING: Give the Lady a Toaster | 6/14/1954 | See Source »

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