Word: gimmick
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...Stockholm, Sweden's popular Radioman Lennart Hyland used his show to promote a "free wives' day." The gimmick: Swedish wives should take a Sunday off and let their husbands do all the housework. After some masculine grumbling, most Swedes (from Prime Minister Tage Erlander down to Mechanic Anders Larsson) pitched in while their wives went off to the movies or on specially run railroad excursions. Grocers reported a tremendous rise in the sale of canned goods...
President David Mayer of Chicago's Maurice L. Rothschild Co. not only pays his salesmen well (average of $150 a week) and keeps no time clocks, but has worked out a new gimmick in his sales contests, similar to those that aggressive retailers now run. The store antes up $1 for every garment of a certain make that a salesman can sell...
...Aaron Burr (1801-05), who put the accent on the vice. Taking advantage of a gimmick (since corrected) in the Constitution, Burr, running for Vice President with Jefferson (who was running for President), was almost able to get the top job for himself. While he was Vice President, Burr killed Alexander Hamilton in a duel, was indicted for murder, skipped to Georgia, returned to preside over the impeachment trial of Justice Samuel Chase, made a moving farewell address to the Senate and slammed the door when he walked...
...desperate last-ditch battle to retain its preeminence in the field. Gray flannel seems to be definitely losing favor and the manufacturers have introduced a new color--"char-brown"--which they hope may help them steal a march on the rest of the garment industry. If the color gimmick falls, merchants say, the flannel regime may well be coming...
...much beyond looks to the role. The play has bright moments and agreeable lines, but. for the most part, where it is not determinedly cute it is studiously carnal. It is perhaps enough by now that Mr. Herbert has turned youth into a commodity without also making innocence a gimmick...