Word: gimmick
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Among nervous city officials at election time memories are short and faces long. The political play is to the grandstand and every gimmick scores points. This explains the sudden crackdown on Boston's emporia of hotcyed culture, the Old Howard and Casino burlesque (or burlesk, in the Casino's cas) house...
Copyright negligence on the part of Harvard Yearbook Publications has supplied a New York shirt firm with a personalized sales gimmick and hundreds of dollars worth of free advertising...
...extra $242,000 rolled into federal coffers when Internal Revenue Commissioner Andrews tried this new collection gimmick in six New England states...
...Independent, 3-D) is about two electronic robots named Gog and Magog, who handle dangerous atomic materials in a government laboratory. The twist, according to Producer Ivan Tors: "They revolt and turn against the scientists and try to destroy everything that has human body heat. This is a gimmick picture...
Koster in one instance obviates this difficulty by placing one character in front of a gnarled tree whose splayed branches conveniently fill the excess space. Success by gimmick can only occasionally be used, otherwise it becomes obvious and annoying. This consideration would seem to proscribe the use of CinemaScope for the filming of epics. The Robe, with its Biblical sweep, is easily adopted to the requirements of the large screen. It is doubtful, though, that this medium could be used successfully with intimate boudoir comedy...