Word: gimmick
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...19th century paintings while curling and circling in the glamorously kinetic style of film directors Max Ophuls and Miklos Jancso. Dudley worked similar magic on the London productions of The Coast of Utopia and Hitchcock Blonde, but never on so ambitious a scale or to such vertiginous effect. Gimmick, or foretaste off theater's future? Either way, it kept me enthralled. The Woman in White is not a great musical, but it's a sensational movie...
...time, Paradise Poker. "We weren't ready for the launch when we did launch" in August 2000, Bhargava recalls, shuddering at the site's initial reliability problems. The breakthrough came a year later, when the company hired a well-known poker player, Mike Sexton. He came up with a gimmick that got gamblers' attention: a $1 million first-place prize for an all-comers tournament...
...characteristic of the genre, Caribou played like a real live band. In fact, there were no computers in sight: the album’s dense programming was accurately reproduced with only keyboards, a guitar, and two drum sets. While in general a second drummer on stage means either a gimmick or an inability to keep rhythm, these performers actually put them to good use, creating some very heady interplay with the frequently dive-bombing synthesizers. The group seemed intent on nothing less than a total sensory experience, decked out in blacklight-optimized garb and bombarding the audience with bizarre animations...
...Arroyo's address was the most eloquent of her career, and her points about the Philippines' hurly-burly political system might have hit home?if her own widely criticized presidency weren't hanging by the thinnest of threads. She insisted that her speech was not "a political ploy or gimmick," but that's how it came across. The following day, seven members of her Cabinet, including Arroyo's respected economic team, quit, saying they had been on the verge of resigning anyway, and that Arroyo had simply been trying to pre-empt their moves and show that she's still...
...David Martin, CBS's able Pentagon correspondent, finishes his piece, Rather throws an on-camera question at him. Martin is ready with an answer, but the impression lingers with the viewer that only the anchorman had the perception to see that the point needed making. Presumably this time-consuming gimmick, used increasingly by the networks, makes the anchor look as though he is on top of the story...