Word: gimmick
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Unfortunately M.G.M. added one final touch--the Hackneyed gimmick of staging a town revolt complete with barricades, having the two rivals fight it out, and finally reforming the "bad-man" in time for a touching finale...
...inordinate love of salt water in small quantities, has just set something of a record in the music business. In eight fast weeks, his recording of Cry (with The Little White Cloud That Cried on the other side) has sold 1,000,000 copies. Singer Ray's gimmick: tears...
...will, by the way, was hidden in a fireplace by the old actor's pet crow. This is obviously a corny gimmick, and Cotten applies equally corny detective logic to find...
Start of an Idea. When they start working up a panel show, Goodson & Todman look first for a gimmick. "There's no telling where that comes from," says Goodson. "Sometimes I sit for hours writing words and phrases in free association until something hits me." Even the most likely gimmicks don't always work out. One projected show, called Don't Make Me Laugh, had a sensational gimmick: the contestant got $100 if he could keep a straight face for three minutes while a famous comedian told him jokes. Says Todman sadly: "We found that...
With The Name's the Same, Goodson & Todman feel that they have ridden the panel trend as far as it will go. Now they are searching for a gimmick that will produce a new kind of show for jaded televiewers. "We don't care what it is," says Goodson, "just so there won't be a desk or an expert...