Word: gimmick
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Aside from Miss La Rose, the rest of the production is run-of-the mill. Irving Harmon, the featured comedian, succeeds in milking a number of laughs from such standard skits as the phone booth routine, the twice-rented hotel room and the wishing wand gimmick. Harmon, who walks on his heels and wields an educated cane in the best W. C. Fields manner, salvages the comic aspects of the show...
...three months, in Detroit's Sheraton Hotel, Walter Reuther's auto workers and the Chrysler Corp. had tried to outguess each other with their separate versions of the newest and most complicated gimmick in labor contracts-pensions for workers. Last week Reuther gave a sleight-of-hand demonstration of how to baffle the adversary and how not to get 89,000 workers back on their jobs...
...Sleep Till Noon" is far inferior to the author's earlier works. The plot, or rather the gimmick to which the sequence of events is tenuously affixed, is an imbecile's effort to follow the advice of his father: "'Get rich, boy,' he would say, filling his corncob pipe with cigarette buts I had had collected for him during the day. 'Get rich, boy. Then sleep till noon and screw...
This self-supply gimmick is s.o.p. for the Artels (small cooperative groups of artisans), which place numerous ads. One ad, by the Metal Workers' Artel, prints a photo of a huge office safe, offers to make such safes for any comer-provided he brings his own iron...
...panel of five was headed by John U. Monro '35, assistant to the Provost, who stressed "good hours, frequent vacations, and the avoidance of time-wasting competition," as the main advantages of teaching. "The gimmick," he added, "is you must like children...