Word: gimmick
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...whom is dying, wish to marry, they can declare that intention before six witnesses. A court then decides whether to make the marriage legal. Divorce does not exist in Brazil, and both Carol and Magda have been divorced; however, Brazilian courts sometimes recognize the divorces of foreigners. A knottier gimmick in the Carol-Magda nuptials is a Brazilian legal provision that the deathbed wedding procedure is invalidated if the ill spouse recovers...
...takes in $190,000; Arthur Godfrey (Manhattan's WCBS and Washington's WTOP) makes $150,000. Ray Perkins (Denver's KFEL), top jockey in the Rocky Mountain region, isn't bragging about what he makes, but he likes Colorado. Jockey Jack Eigen has the newest gimmick: a wee-hours disc show in the lounge of Manhattan's glossy Copacabana nightclub. The chance to chatter at a microphone brings the nightspot dozens of extra celebrities, and $4,000 a week in extra bar chits...
...second wife. Because she knows that Daniel still loves Teresa, she spends a night with a handsome interloper. Later, Daniel falls in love with Helga, and proves to Helga's satisfaction that her night with the interloper was only a dream. To censor-ridden Hollywood the dream gimmick alone is worth almost...
...there is a gimmick in high-temperature operation. The "spermatogenic" cells, which produce the male sperms, will not tolerate as much heat as the somatic (body) cells. When sperm cells get too hot, they stop working, causing sterility. Even the normal temperature of the blood is often too high for them to function...
...standards to be applied for disloyalty tests include such obvious items as sabotage, espionage, treason, or advocacy of revolution. The gimmick is in the specification designed to catch the Communists: "Membership in, affiliation with or sympathetic association with any foreign or domestic organization . . . designated by the Attorney General as totalitarian, fascist, communist or subversive...