Word: gimmick
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...necessity—playwrights and Dartmouth grads Mindy Kaling and Brenda Withers took up the acting ropes when the play first opened at P.S. 122 in New York, to rave reviews that culminated in top honors at the city’s Fringe Festival in 2002. The actor-character gimmick, embodied in the current production by the very talented Quincy Tyler Bernstine as Ben and Jennifer R. Morris as Matt, might have more to say about how scripts are turned into full-on productions, or how stars are born, than anything else. As the play tells us, accurately I should...
...puts it, “You can’t do a serious movie in the corporate system now unless you have re-incarnation or some science fiction gimmick.” The message is clear: don’t look for James Toback to be selling out any time soon...
...Historic Line is dominated by Nazi images but also features others, including the Communist Collection with labels of Lenin and Che Guevara. I ask Lunardelli how he would respond to someone, like me, whose family members were killed or persecuted by the men he uses as a sales gimmick. "We are not against the feelings of this person," he replies. "I am not happy about it. For us it is only marketing. We don't put the swastika on our labels. We have canceled all the swastikas." German law bars any trade using Hitler portraits, swastikas or National Socialist symbols...
...That gimmick is a big draw with the lot's low-income clientele--black families, white guys with Confederate-flag license plates--who are stretching their budgets severely. Yet Bennett feels he's giving them something: a sense of victory. If they're going to get taken anyway, let them walk away feeling they did some taking too. "What's a good deal?" he asks. "It's what you think is a good deal...
BOTTOM LINE This gimmick-free book relies on the old rule: to lose weight, burn more calories than you consume...