Word: gimmick
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...Hold me hat,” he barks, demonstrating Rlickman’s most reliable gimmick...
Rocky Horror began on stage as a spoof musical. The film adaptation, starring Susan Sarandon, Tim Curry and Barry Bostwick, flopped in 1975. But the next year, when the Waverly Theater in New York showed the film as an April Fool’s gimmick, it began its midnight reign...
...This is the kind of aggressively lowbrow humor that American critics generally excuse only because it's British. I found it just tiresome, though partly redeemed by the good cheer and polish of Foley and McColl (along with Toby Jones, a hardworking third wheel) and by the show's gimmick: each night a different "mystery guest? shows up to help act out the play within a play. Roger Moore, Nathan Lane and Kevin Kline have been among the stars lured onstage, invariably to an ecstatic reception. Alas, they too have to dress up like women...
...rebel stuck in a strict, conventional rural town. While his crude older brother tries to save the family's strawberry farm by turning it into a theme park, Abel sneaks away and reminisces about his frustrated relationship with a cute alty-girl who moved away. With no central gimmick to distract him, Ollmann fleshes out Abel and his world with thoughtful details like the way Abel's mother "used to laugh more when we were little but she wears her hair pulled tightly now and preserves everything in pickle jars." In the end Abel comes home to a rage-filled...
Last week the teen pop duo t.A.T.u. hit No. 1 on the British singles chart, the first Russian band to do so, with the moody dance track All the Things She Said. Their gimmick? They're cute, they wear skimpy schoolgirl outfits, and they make out with each other. It's unclear whether Lena Katina, 18, left, and Julie Volkova, 17, are lesbians or just attention hungry, but nobody seems to care: the single has gone to No. 1 in Spain, Austria and Italy, and--don't look so superior--their album is swiftly moving up the Billboard charts...