Word: gimmick
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...Sadly, ASIMO is not for sale. Honda, which has built 20 ASIMOs, won't say how much it cost to develop, but the firm is putting them to tentative commercial use as a public relations gimmick. Honda is renting ASIMOs to four companies, including IBM Japan and a science museum in Tokyo, for reception duties at the circuit-scrambling price of $163,000 a year...
...interplay among the three Eminems works. Call it a metaphor for the fragmented consciousness of the modern American white guy or call it a gimmick--it's well constructed and seriously considered. The characters occasionally blend, but if The Eminem Show were seamless, it would be high art, not pop. Terrific production, mostly by Eminem, helps add cohesion...
This turns out to be a complex and interesting matter. And Insomnia turns out to be a worthy successor to director Christopher Nolan's Memento, which was last year's most discussible hit. The new movie does not tell its story backward--you're allowed only one gimmick that sensational per career. It is, in fact, a rather conventionally, sometimes almost ploddingly developed narrative...
Inspired by the now quaint stripteases of the '50s and before, New Burlesque serves up a parade of women who take off most of their clothes to musical accompaniment. Each woman is armed with a gimmick, playing, say, a cowgirl on a hot day in Texas or a French maid hanging her culottes on a line. The performers are women of widely varying body types who see stripping as self-expression rather than a job, and they draw audiences of both sexes in equal numbers. New Burlesque bears almost no resemblance to modern strip clubs, which have been pushed...
Unfortunately clunky writing sinks Life. In particular, screenwriter John Scott Shepherd (Joe Somebody) has a cringe-worthy habit of using dialogue for exposition (“Remember when this happened? You know, right after Dad died?”). A conversation gimmick between Pete and Lanie that is cute at first becomes tired and lame by the fifth or sixth time it is repeated. Furthermore, with its uneven pacing, awkward dialogue, spotty acting and skeletal characters, this American Beauty wannabe fails everywhere the 1999 film succeded...