Word: gimmick
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...elderly. For months, the Abraham campaign flooded Michigan voters with ads calling Stabenow a prescription for disaster. But Stabenow had a cannier vote-getting strategy: she sponsored bus tours for senior citizens, dubbed the Stabenow Rx Express, across the border into Canada to buy medications at cheap rates, a gimmick employed by Democratic candidates along the northern border states...
...Coolest Electoral Map Gimmick: CBS. All "turnover states" - those that went for the opposite party in 1996 - throb like beating, irradiated hearts. Right now, Kentucky looks like it's going to explode...
...tries too hard to force the aura of the first film into a regular narrative structure. The sequel tries to be like the first Blair Witch by not bothering to provide anything in the way of answers for what happened, but while the "found footage" gimmick in the original made the lack of explanation not only acceptable but chilling, in BW2 it just seems like lazy, frustrating storytelling. And for all the shots of bloody wounds and knives piercing flesh that are randomly spliced into the film, the proceedings aren't half as scary as the $5.25 the theater currently...
...Buchanan is a smart and funny man in private, and those with an appreciation for gimmick politics will always have a soft spot for him. On the stump, he's a harder man to tolerate - what with intolerance being practically a bumper sticker for him - and his audience is narrowing. Remember, it was a decided lack of disaffected Republicans that drove Buchanan into Perot's arms in the first place (the numbers for Pat in his perennial GOP primary battles had dwindled to nothing) and in his bid for the Reform mantle Pat has steadfastly refused to broaden his appeal...
...find popular fascination with phone games hard to imagine, you're not alone. Peter Skarzynski, vice president of sales and marketing for Samsung's wireless division, dismisses them as "a gimmick" and plans to focus instead on putting MP3 players, TVs and digital cameras into his phones. "That's what I call true entertainment," he says...