Word: gimmick
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...since he was still wearing a suit, he looked like the carbon-copy Japanese manager that Hollywood had taken to the cleaners in recent years. So the Sony Corp. president doffed his jacket and donned a Men in Black T shirt for his big entrance. "Just a little marketing gimmick," jokes Idei. "But the guests congratulated us." Idei got hoots of approval for Sony Pictures Entertainment's biggest film of the year from the likes of Disney CEO Michael Eisner, Intel boss Andy Grove, Seagram's Edgar Bronfman Jr., Time Warner's Jerry Levin and DreamWorks' Jeffrey Katzenberg, to name...
...ever been in his 15-year late-night career. (A longtime fan might be excused for thinking that the guy doing Letterman on CBS right now is an impersonator too.) But overseas he has never been hotter. Replicating Letterman for the locals is the most popular gimmick in international television since the invention of Baywatch...
Ultimately, the transplantation to China of the plot is well done. The customs and protocols which Moore must battle through are realistic and convincing, sometimes even engaging, even if they are just a gimmick to put new complications in old situations. Director Jon Avnet does a good job of making the culture shock as real for the audience as it is for Moore. This is achieved mostly through the exploitation of the language barrier to show the foreign and conflicting pursuits of the two sides...
Boyhood is written in the third person, an unusual perspective for a memoir. Unfortunately, this stylistic gimmick doesn't prove as unsettling or provocative as it promises. Boyhood's narrator, unlike those of other third-person memoirs (such as the Autobiography of Alice B. Toklas by Gertrude Stein, Class of 1898), never develops a personality distinct from Coetzee's. The third-person voice just allows Coetzee to avoid intimacy with the reader, to talk around himself without adopting a confessional tone...
Having written for Crimson Sports since my freshman year, I have assumed the mantle of "expert" based solely upon longevity. But in order to compete with the likes of Pacheco and Berman, I need a gimmick...