Word: gimmick
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Signs featuring Ellen DeGeneres's mug promoted her fall course, English 197: "Introduction to Lesbian and Gay Studies." More than a gimmick, this advertising well suits the self-described "performative" Pellegrini...
...familiar TV gimmick: Watch the characters' eyes, not their lips. Though the television industry claims to still be in negotiations with Washington over a new rating system, it is ready to consent to Washington's wishes. ABC, CBS, FOX and cable are ready to make the most likely fix, adding (S)ex, (L)anguage and (V)iolence to the current system, but only when Congress offers some sort of assurance that this is the last campaign in the ratings war. "This really is a Kabuki dance in so many ways; my lips are saying no, but my eyes are saying...
...interesting question is: Why are people so interested in building a machine like Deep Blue? Obviously, IBM arranged the match as a gimmick to get publicity for its increasingly powerful computers. But why a chess match? One could understand a demonstration of technological prowess in the area of national defense, but chess...
...make it an annual, ever changing list is ridiculous. Really, how influential could last year's people have been if they're not in the Top 25 only one year later? It's more like a list of who is "hot." Your magazine doesn't need this kind of gimmick. TOM ZEIT Minneapolis, Minnesota...
Yankovic and Foxworthy perform in concert as well, but the Jerky Boys (one failed movie aside) thrive only on recordings. Their one unvarying gimmick: merciless prank phone calls. On their latest album (Jerky Boys 3), they ring up pizza places and massage parlors and torment people at the other end with idiotic requests or unprompted verbal abuse. To callers responding to classified ads they've placed for power tools, the Boys babble psychotically and refuse to give any information. You know the album has gone awry when you start cheering the hang...